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The site chabertinsurance.com has the following on the homepage, "Chabert Insurance Agency knows insurance is based on relationships and trust." I noticed that the webpage also said " Give us a little information about yourself and we will find the insurance Coverage that best fits your needs." They also stated " Click below to get started. Also see our forms for Auto. Get an Auto Insurance Quote! Coverage you can trust. Service is what we do. We are here for you when you need us. In fact, we are here in your own town. Come on down and see us. We are looking out for your interests. We represent dozens of insuran." The meta header had insurance as the first keyword. This keyword was followed by car insurance, home insurance, and boat insurance which isn't as important as insurance. The other words the site used was insurance agent. insurance quotes is also included but might not be viewed by search parsers.